The United Way of South Georgian Bay are autonomous organizations who build upon the strength of volunteers and voluntary action by engaging the whole community for the benefit of the whole community. They are governed by an autonomous local Board of Directors who, with other volunteers and staff, help to build caring communities and respond to a broad range of human needs on a national scale. They provide direct financial support to more than 7,000 funded agencies and provide funding to an additional 10,000 organizations through donor directed giving.

The United Way of South Georgian Bay are focused on increasing the organized capacity of people to care for one another". They create a common ground where labour, business, community leaders, and government come to the table to identify needs and solve problems. They help to build, idea by idea, solution by solution, the communities of tomorrow, delivering health and social services...from prevention, to counselling, to crisis intervention to address human issues, large and small, helping individuals and families to be their best.